Here is a very interesting insight into how supermarkets are responding to competition in Canada. Loblaws is one of the big two supermarket chains in Canada. Rather than price cut resulting in the old race to the bottom scenario, they have picked up on the consumer's passion for food. As they put it “It’s almost what people talk about instead of the weather". So they have decided to be part of the conversation, facilitating it and picking up on trends on the fly by analyzing what is being said. We need to understand this approach as producers and tap into these same conversations to ensure we both contribute to and learn from them because we have great stories to tell and products to sell.
Here we go again. We have more indigenous products for sale from Aotearoa New Zealand and Canada. From the New Zealand Māori Arts and Crafts Institute (NZMACI) in Rotorua, the North Island of Aotearoa New Zealand, are products form The Storehouse. These are some bottled dressings made from indigenous plants, like Kawakawa and other ingredients, alongside seasoning pouches, especially delicious on BBQ meats, for stews and even on roast chicken. From Hayden Pohio and his great company Boosta, we have manuka fueled energy and snack bars. There are no preservatives or additives in these products. We also have an indigenous wild rice from Canada too.
Here is some views of our neighbours on market day. Now who is that dude?
Well folks, this is the other half of the business partnership, Graeme Everton, for the āria foods brand, the reason why we exist, to provide indigenous products to those people who love good food and good eating.
A view of the range of beautiful food products produced by the owner, Dragos, on his property for this market venue. There are, breads, relishes, wine, spreads, and other delicacies.